How to Make Your Branded Headshot Really Stand Out

Creating a personal brand is all about showing your uniqueness to your client. Your personal brand is what makes you and your business stand out -- it’s what makes your client want to know, like and trust you. Personal branding has a lot of different components:  from your logo and how your website looks and the words you use to tell your story. When done well, personal brand photos will establish and enhance your brand image or, they can break confidence if they are not done properly. So here are a few things to consider that will make sure your personal brand photos really pop.

1. Look your best Put your best face forward for your personal brand photoshoot by hiring a professional hair/makeup artist. Makeup never looks as vibrant behind the camera as it does in real life -- a professional will know exactly how much makeup to put on to make you really shine. Plus, a pro will be able to make your vision come to life better than you can, whether you want a look that will make you look fun, young, sophisticated, or somewhere in between!
   
   

2. Choose your wardrobe carefully Wear something that makes you feel confident and that tells your audience about who you are. Most photographers allow for an outfit change or two as part of their personal brand photography package, which is a great way to try out a few looks if you can’t decide!
   
   

3. Use props Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to snap a few shots of you arranging some blooms. Don’t be afraid to get a little creative with it!

Remember: your personal brand should be an accurate reflection of you. As long as you’re sharing your authentic self with the world, your intended audience will eat it up. Your personal brand photoshoot shouldn’t be about trying to be something you’re not -- it’s about making sure you present the absolute best and most confident version of yourself to the world. So embrace those qualities that make you uniquely you!